Start with the buyer
We look at what people search for and what they need to see before they contact you.
Contractor websites and landing pages that turn visitors into calls
Good ads can't save a page that confuses people. We redesign contractor websites and build landing pages that match what a homeowner searched for and make it easy to get in touch.
- 30+
- Clients served
- 200+
- Leads a month across clients
- 6+ yrs
- Digital marketing experience
Subido Pro Certified
How contractor websites lose leads
One page for every service
A homeowner looking for one specific job has to dig for it, and many will leave before they find it.
Ads that don't match the page
If the page doesn't repeat the promise made in the ad, you pay for the click and lose the visitor.
Not enough proof
Photos of your real work, reviews, and clear service details help people trust you before they call.
What's included
- Full website redesigns
- High-conversion landing pages for each campaign
- Dedicated pages for your services and past projects
- Clear calls to action and lead forms
- Landing pages matched to your ad campaigns
- Call and form tracking
How we approach a website
Build the pages that matter
We create pages for your most valuable services, then connect them to your ads.
Measure the leads
We track calls and forms so you can see which pages and campaigns are working.
What makes a contractor website bring in leads
Give each main service its own page
A page about water heater repair can speak directly to someone who needs that job, and it gives Google a clear page to show for that search. A single page listing everything does neither one well.
Make it easy to call from a phone
Many homeowners find contractors on their phones, often with an urgent problem. Put a tap-to-call number and a short form where they can see them right away, without having to scroll or search the menu.
Keep it fast
Large photos and too many scripts are common reasons contractor sites feel slow. Compressing images and removing what you don't need helps visitors stay, and it improves the page experience Google measures.
Get the local SEO basics right
Clear page titles and headings, your real service areas, and business details that match your Google Business Profile all help search engines understand who you serve.
See Google Business Profile optimizationReal numbers from real campaigns
HVAC — Sacramento, CA
4
booked jobs in the first month
- 7 solid leads on $1,700 in spend
- Google Ads, LSA, and CallRail tracking
Roofing — Pensacola, FL
3
closed jobs in the first 3 weeks
- 15 phone calls on $2,000 in spend
- Redesigned landing pages
Backyard Builder — Northern NJ
$100,000
backyard redesign job landed
- 113 leads and 4 closed jobs
- $12,000 in ad spend over 6 months
“RCM MediaWorks completely transformed our website — more attractive, organized, and intuitive, with dedicated pages for each service. On top of that they run our campaigns, which have already helped us land contracts worth over $100k.”
Backyard Construction Company
Client
Get In Touch
Free local growth audit
In a 20-minute call, we'll:
- Review your current Google Ads, keywords, and search visibility
- Check whether your website or landing pages are blocking conversions
- Show you how to lower cost per lead and increase booked appointments
contact@rcmmediaworks.com
Everyday · 8 AM – 7 PM
Request your visibility audit
Tell us about your business and we'll come back with your heat map and next steps.
Answers to common questions
Do I need a whole new website?+
Not always. For some clients, new landing pages are the right place to start. For others, a full redesign makes more sense. We'll tell you which we'd recommend.
Can you build landing pages for my Google Ads?+
Yes. We built 7 landing pages for one HVAC company, for example, to match the services in its campaigns.
Can you work with my current website?+
Often, yes. Tell us what your site is built on during your free audit, and we'll tell you what's practical.
Will a new website help me rank higher on Google?+
It can help, especially if it adds clear service pages and fixes speed or mobile problems, but nobody can guarantee a ranking. Reviews, links, and your Google Business Profile also play a part.
How many landing pages does a contractor need?+
A good starting point is one for each main service you advertise. We built 7 for one HVAC company, for example, to match the services in its campaigns.