Prioritize your best jobs
We find out which services matter most to you and put your budget behind them.
HVAC marketing that books more service and install jobs
We help heating and cooling companies reach homeowners who need help now. For one HVAC company in the Sacramento area, the first month brought 7 solid leads and 4 booked jobs on $1,700 in spend.
- 30+
- Clients served
- 200+
- Leads a month across clients
- 6+ yrs
- Digital marketing experience
Subido Pro Certified
The marketing problems HVAC owners know well
Demand that follows the weather
A heat wave floods the phones, then a mild month goes quiet. Your marketing should change with the season.
One page for every service
A furnace tune-up and a system replacement are different jobs. Each deserves its own page and its own ads.
Not knowing what makes the phone ring
Without call tracking, it's hard to tell which ads, listings, or pages are bringing in real jobs.
How we market HVAC companies
- Google Ads for your most valuable services
- Local Services Ads management
- Landing pages for individual services, such as furnace maintenance
- Call tracking with CallRail
- Google Business Profile optimization
- ChatGPT Ads, as a test alongside Google
Our focus for HVAC
Match every search to a page
We build landing pages for specific services, so a homeowner sees what they searched for.
Track every call
We connect calls to their source, so you can see what's producing booked jobs.
HVAC marketing that fits how homeowners buy
Plan around the seasons
Promote AC tune-ups before the summer rush and furnace service before the first cold snap. When your schedule fills up during peak weeks, you can reduce spending, then push harder again when demand slows down.
Separate repair from replacement
Someone with no heat wants help today. Someone replacing a system is comparing options, financing, and reviews. These buyers need different ads and different pages, and a replacement job is worth a different budget.
Use maintenance to fill slow weeks
A tune-up offer can keep your crews busy in shoulder seasons and start a relationship with a homeowner who may need a new system later. It's one reason we've built landing pages for services like furnace maintenance.
Advertise the hours you can answer
After-hours ads only pay off if someone picks up. Set your ad schedule around the times your team can really take calls, and make sure your listed hours match across your ads and your profile.
See Local Services Ads managementReal numbers from real campaigns
HVAC — Sacramento, CA
4
booked jobs in the first month
- 7 solid leads on $1,700 in spend
- Google Ads, LSA, and CallRail tracking
Get In Touch
Free local growth audit
In a 20-minute call, we'll:
- Review your current Google Ads, keywords, and search visibility
- Check whether your website or landing pages are blocking conversions
- Show you how to lower cost per lead and increase booked appointments
contact@rcmmediaworks.com
Everyday · 8 AM – 7 PM
Request your visibility audit
Tell us about your business and we'll come back with your heat map and next steps.
Answers to common questions
Should an HVAC company advertise during the slow season?+
Often, yes, but usually with a different focus and budget. We'll look at your market and your schedule before recommending one.
Do you run both Google Ads and LSA for HVAC?+
Yes. That's the setup we use with one HVAC client, along with CallRail tracking and 7 new landing pages.
Do you offer ChatGPT Ads for HVAC companies?+
Yes. We're currently running ChatGPT Ads for an HVAC company. It's a new channel, so we treat it as a test alongside Google.
What's the best marketing for an HVAC company?+
Most HVAC companies do well starting with people who need help now: Google Ads, Local Services Ads, and a strong Google Business Profile. The right order depends on your market, reviews, and budget.
How much should an HVAC company spend on marketing?+
It depends on your market and how much work you can take on. As one example, an HVAC company we work with in the Sacramento area spent $1,700 in its first month.