Target by job value
We start with the services that make you the most money and the searches behind them.
Electrician marketing that brings in higher-value jobs
One electrician we work with closed a $10,000 wiring job in the first week of ads, after about $300 in spend. That won't happen every week, but it shows what a campaign aimed at the right searches can do.
- 30+
- Clients served
- 200+
- Leads a month across clients
- 6+ yrs
- Digital marketing experience
Subido Pro Certified
What holds electrical contractors back
Small jobs crowd out big ones
Small repairs keep you busy, but larger projects are often what moves your revenue.
Ads that aren't specific enough
General campaigns can spend your budget on work you don't want, in places you don't serve.
Nothing to set you apart
Electrical work is a safety decision. Without strong reviews and a complete profile, you're easy to pass over.
How we market electricians
- Google Ads focused on the job types you want most
- Local Services Ads management
- Google Business Profile optimization and regular posts
- Review requests
- Landing pages for your key services
- Call and form tracking
Our focus for electricians
Build trust before the call
We strengthen your reviews, profile, and pages so homeowners have a reason to choose you.
Measure what lands
We track where your calls come from and move budget toward what's producing real jobs.
How electricians can attract better jobs
Promote your higher-value services
Panel upgrades, EV charger installs, generators, and new construction wiring usually deserve more attention than small repairs. If you offer them, give each one its own campaign and page so you can measure what it brings in.
Keep residential and commercial apart
A homeowner and a property manager search differently and need different information. Separating that work in your campaigns and pages keeps your message clear and shows you what each type of customer costs.
Show why you can be trusted
Electrical work is a safety decision. Your license details, insurance, reviews, and photos of real projects help a homeowner feel comfortable calling you instead of the next business on the page.
See Google Business Profile optimizationTarget where you want to drive
A job across the metro area may not be worth the travel time. Setting your ad locations around the areas you actually want to work in keeps your spending on jobs that are profitable to reach.
See Google Ads managementReal numbers from real campaigns
Electrician — Wisconsin
$10,000
job closed in the first week
- About $300 in ad spend to land it
- 36 phone calls a month on $3,890
“Just called the guy back from the lead I just told you about with the new shed. It's already built and ready to be wired. I roughly quoted him out at roughly $10,000 depending on after I go out and take a look at it and he didn't blink and said the job is ours. We'll make 90% on that job if it is what I think it is. The point I'm making is keep doing what you're doing, RCM MediaWorks. Keep em coming just like that. Outstanding. Great job!”
Electrical Contractor
Client · Wisconsin
Get In Touch
Free local growth audit
In a 20-minute call, we'll:
- Review your current Google Ads, keywords, and search visibility
- Check whether your website or landing pages are blocking conversions
- Show you how to lower cost per lead and increase booked appointments
contact@rcmmediaworks.com
Everyday · 8 AM – 7 PM
Request your visibility audit
Tell us about your business and we'll come back with your heat map and next steps.
Answers to common questions
How many calls can an electrician expect from Google Ads?+
It depends on your market and budget. One Wisconsin electrician we work with gets about 36 phone calls a month on $3,890 in ad spend.
Can you help me get more of a specific type of job?+
Yes. A service you want more of can get its own targeting and landing page, so you reach people searching for that work.
How do you measure whether marketing is working?+
We track calls and form leads back to their source and review cost per lead with you.
How do electricians get more customers?+
Be visible when people search: use Google Ads and Local Services Ads where available, keep your Google Business Profile strong, and ask happy customers for reviews. Then track calls to see which channels produce real jobs.
Are Local Services Ads available for electricians?+
Often, yes, but availability can vary by location and Google can change it. We'll check your market during your free audit.