Fix the page first
We make sure your landing pages match the search and give homeowners a reason to trust you.
Roofing marketing built for high-ticket jobs
A roof is a big purchase, and homeowners want to trust who they hire. We help roofers reach people who are ready to act. One Pensacola roofer got 15 phone calls and closed 3 jobs in its first 3 weeks, on $2,000 in spend.
- 30+
- Clients served
- 200+
- Leads a month across clients
- 6+ yrs
- Digital marketing experience
Subido Pro Certified
What makes roofing leads hard to get right
Expensive, competitive clicks
High job values attract a lot of advertisers. Without tight targeting, a roofing budget can disappear quickly.
Landing pages that don't earn trust
Homeowners want proof before they ask for a quote on a major purchase. A generic page gives them little reason to call.
Shared leads
Leads bought from third-party lists can go to several roofers at once, so you may end up competing on price.
How we market roofing companies
- Landing page redesigns for your roofing services
- Google Ads focused on high-intent roofing searches
- Local Services Ads management
- Google Business Profile optimization
- Review requests
- Call and form tracking
Our focus for roofers
Focus on your own leads
Leads from your own campaigns come to you, not to a list of competing roofers.
Track calls to closed jobs
We follow your calls and leads so you can see what your budget is producing.
How roofers can win more of the right leads
Separate repairs, replacements, and storm work
A small leak and a full replacement attract different buyers and have very different job values. Separating them in your campaigns shows you what each lead costs and lets you favor the work you want.
Earn trust on the page
Homeowners want proof before they let someone on the roof. Photos of local projects, recent reviews, warranty details, and license information give them reasons to request a quote from you.
See website optimizationPrepare for storm season before it starts
Demand can jump right after severe weather. Having storm damage pages ready and knowing how much work your crews can take on makes it easier to act quickly and adjust your budget.
Judge marketing by signed jobs
Roofing has a longer path from first call to inspection, estimate, and contract. Tracking leads through to closed jobs and following up on open estimates tells you much more than cost per lead alone.
See Google Ads managementReal numbers from real campaigns
Roofing — Pensacola, FL
3
closed jobs in the first 3 weeks
- 15 phone calls on $2,000 in spend
- Redesigned landing pages
Get In Touch
Free local growth audit
In a 20-minute call, we'll:
- Review your current Google Ads, keywords, and search visibility
- Check whether your website or landing pages are blocking conversions
- Show you how to lower cost per lead and increase booked appointments
contact@rcmmediaworks.com
Everyday · 8 AM – 7 PM
Request your visibility audit
Tell us about your business and we'll come back with your heat map and next steps.
Answers to common questions
Are Google Ads leads better than buying shared roofing leads?+
Leads from your own campaigns come only to you, and you control the targeting. Shared leads can cost less upfront, but you may be competing with other roofers for the same homeowner.
How quickly can a roofing campaign produce jobs?+
It varies by market, season, and budget. One Pensacola client closed 3 jobs in its first 3 weeks.
Do I need new landing pages?+
If your current pages aren't converting, new ones are often the best place to start. We'll review them in your free audit.
How do roofers get more leads?+
Start with homeowners already searching for a roofer, using Google Ads, Local Services Ads, and a strong Google Business Profile. Landing pages with real proof help turn more of those visits into calls.
Are Local Services Ads good for roofers?+
They can be a useful addition because you generally pay per lead, and reviews play a big part in how you compete. Availability varies, so we'd check your market first and compare the results with your other channels.