Secure the basics first
For most contractors, high-intent Google campaigns come first, because those are searches from people ready to hire.
ChatGPT Ads management for home service contractors
Some homeowners now ask ChatGPT about repairs, costs, and who to hire. ChatGPT Ads can put your business in front of them. We run these campaigns alongside your Google marketing and judge them by the same numbers: calls, leads, and booked jobs.
- 30+
- Clients served
- 200+
- Leads a month across clients
- 6+ yrs
- Digital marketing experience
Subido Pro Certified
What makes a new ad channel tricky
Few proven playbooks
ChatGPT advertising is new, and the rules and features are still changing. Advice that was right a few months ago may already be out of date.
It doesn't work like Google search
Ads are matched to the context of a conversation, so a Google Ads keyword list doesn't simply carry over.
Easy to spend without learning
Without call and form tracking, you can't compare a test against the channels already bringing you jobs.
What's included
- A review of whether ChatGPT Ads suit your trade and market
- Campaign setup and management
- Ad copy written for your services
- Landing pages matched to your campaigns
- Call and form tracking
- Reporting next to your Google campaigns
How we approach it
Run a measured test
We set a budget you're comfortable with and track the calls and forms that come in.
Decide with the numbers
We compare the test with your other channels, then scale it, change it, or stop it.
How ChatGPT Ads differ from Google Ads
Conversations instead of keywords
On Google, you bid on what someone searches for. In ChatGPT, ads are matched to the context of a conversation, so you describe the topics and situations you want to appear near instead of building a keyword list.
People may be earlier in the decision
A homeowner might be asking what a repair costs or comparing options, not looking for someone to call this minute. The landing page should answer that question and then offer a clear next step.
Check location options first
A local contractor needs to reach people in their service area, and targeting options on this platform are still changing. We check what's currently available for your market before recommending that you spend money.
Plan your measurement before launch
Reporting tools on a new platform are still maturing. A dedicated landing page and call tracking give you a fair way to compare a test with the Google campaigns already bringing you jobs.
See Google Ads managementGet In Touch
Free local growth audit
In a 20-minute call, we'll:
- Review your current Google Ads, keywords, and search visibility
- Check whether your website or landing pages are blocking conversions
- Show you how to lower cost per lead and increase booked appointments
contact@rcmmediaworks.com
Everyday · 8 AM – 7 PM
Request your visibility audit
Tell us about your business and we'll come back with your heat map and next steps.
Answers to common questions
Should ChatGPT Ads replace my Google Ads?+
No. For most contractors, we'd treat it as a test alongside Google, not a replacement for it.
What results can I expect?+
We can't promise a number yet. This is a new channel, and we're currently running ChatGPT Ads for an HVAC company. We'll publish results when we have enough data to report honestly.
Who sees ads in ChatGPT?+
Ads don't appear for every ChatGPT user, and OpenAI's rules and availability are still changing. We'll check what currently applies to your market during your free audit.
Is ChatGPT advertising worth it for a small contractor?+
Usually only after your Google campaigns and profile are working well. It's a new channel, so a small, measured test makes more sense than moving your main budget.
Do ads change the answers ChatGPT gives?+
OpenAI says ads don't influence ChatGPT's answers. They're shown separately, so an ad isn't the same as being recommended in an answer.