Review what's there
If you already have an account, we start with what's working, what's broken, and where the money is going.
Google Ads management for home service contractors
Most of our work is high-intent Google advertising: reaching homeowners who are searching for your service right now, then tracking which calls and forms become booked jobs.
- 30+
- Clients served
- 200+
- Leads a month across clients
- 6+ yrs
- Digital marketing experience
Subido Pro Certified
Where contractor ad budgets usually leak
Broad targeting
Campaigns that match job seekers, DIY searches, and towns you don't serve spend real money on people who will never hire you.
No view of booked jobs
If the account only reports clicks, you can't tell which keywords bring paying customers and which only bring noise.
Ads sent to the wrong page
A homeowner searching for one specific service shouldn't land on a general homepage. The page needs to match the search.
What's included
- Search and Performance Max campaign management
- Keyword research around your most profitable services
- Location targeting for the areas you want to work in
- Negative keywords to filter out unqualified searches
- Call tracking with CallRail and form tracking
- High-conversion landing pages for your campaigns
How we run your account
Build around your best work
We prioritize the services and areas worth the most to your business and match each one to the right page.
Keep improving it
We review search terms, calls, and cost per lead, then move budget toward what's producing booked jobs.
How contractors get more from Google Ads
Start with the jobs you want most
An emergency repair, a replacement quote, and a routine tune-up aren't worth the same to your business. Separate campaigns let you set budgets by job value and see what each type of work costs you, instead of averaging everything together.
Read the search terms report
Keywords show what you bid on. The search terms report shows what people actually typed. Reviewing it regularly is how you catch job seekers, DIY searches, and towns you don't serve, then block them with negative keywords.
Track calls, not only clicks
Many homeowners call instead of filling out a form. Call tracking shows which campaign produced each call, so you can compare your ad spend against the jobs you actually booked. Local Services Ads can run alongside this for even more coverage.
See Local Services Ads managementKnow what you're paying for
Ask for your cost per lead and cost per booked job, not just clicks and impressions. And whoever manages your campaigns, make sure your business owns its Google Ads account, so your history stays with you if you ever switch.
Real numbers from real campaigns
Electrician — Wisconsin
$10,000
job closed in the first week
- About $300 in ad spend to land it
- 36 phone calls a month on $3,890
Roofing — Pensacola, FL
3
closed jobs in the first 3 weeks
- 15 phone calls on $2,000 in spend
- Redesigned landing pages
Chimney Company — Minnesota
36
leads a month on average
- $106 per lead
- $3,800 a month in ad spend
“Just called the guy back from the lead I just told you about with the new shed. It's already built and ready to be wired. I roughly quoted him out at roughly $10,000 depending on after I go out and take a look at it and he didn't blink and said the job is ours. We'll make 90% on that job if it is what I think it is. The point I'm making is keep doing what you're doing, RCM MediaWorks. Keep em coming just like that. Outstanding. Great job!”
Electrical Contractor
Client · Wisconsin
Get In Touch
Free local growth audit
In a 20-minute call, we'll:
- Review your current Google Ads, keywords, and search visibility
- Check whether your website or landing pages are blocking conversions
- Show you how to lower cost per lead and increase booked appointments
contact@rcmmediaworks.com
Everyday · 8 AM – 7 PM
Request your visibility audit
Tell us about your business and we'll come back with your heat map and next steps.
Answers to common questions
How much should a contractor spend on Google Ads?+
It depends on your trade, your market, and how much work you can take on. Our contractor campaigns have run from about $1,700 to about $3,900 a month. We'll give you a recommendation for your market during your free audit.
How soon can Google Ads produce calls?+
A well-built campaign can start producing calls within days of launch. One electrician client closed a $10,000 job in the first week, after about $300 in ad spend.
Can you take over my existing Google Ads account?+
Yes. We review the account first, keep what's useful, and rebuild what isn't.
What's a good cost per lead for contractors?+
It varies by trade, market, and season, so the better test is whether the jobs you book pay for the ads. As one example, a Minnesota chimney company we work with pays about $106 per lead.
Is Google Ads worth it for a small contractor?+
It can be, if your jobs are valuable enough to cover the cost of leads and someone can reliably answer the phone. Starting with your most profitable service and a focused service area keeps a smaller budget from being spread too thin.