Review your account
We check that your services, areas, and profile match the jobs you want to win.
Local Services Ads management for contractors
Local Services Ads can put your business at the very top of Google, and you generally pay per lead instead of per click. We manage LSA accounts for home service contractors, often alongside Google Ads and Google Business Profile work.
- 30+
- Clients served
- 200+
- Leads a month across clients
- 6+ yrs
- Digital marketing experience
Subido Pro Certified
Why LSA underperforms for many contractors
Too few reviews
Reviews play a big part in how you compete in LSA. A thin profile has a hard time against established competitors nearby.
Set up once and forgotten
Services and service areas that no longer match the work you want will bring you leads you don't want.
Run separately from everything else
When LSA, Google Ads, and your profile are handled apart, nobody sees which one is actually producing your jobs.
What's included
- Day-to-day LSA account management
- Service and service area settings
- Budget management
- Review requests alongside your Google Business Profile
- Coordination with your Google Ads campaigns
- Reporting on leads and cost per lead
How we manage it
Strengthen your profile
We help you bring in new reviews and keep your business information accurate.
Run it with your other channels
We look at LSA next to Google Ads and your profile, so your budget goes where it's working.
How Local Services Ads work for contractors
You pay for leads, so choose them carefully
You're generally charged for leads such as calls and messages, not clicks. That makes budgeting simpler, but a lead for work you don't want still costs money. Keep your listed job types and service areas limited to the work you actually want.
Get through Google's screening early
Depending on your trade and location, Google may check things like your license, insurance, and background before your ads can run. Having your paperwork ready helps avoid delays, and an approved business can earn a badge such as Google Guaranteed or Google Screened.
Reviews and response time matter
Google doesn't publish an exact formula, but your reviews, your location, and how reliably you answer all play a part. Missed calls waste money and opportunities, while a strong profile helps you compete.
See Google Business Profile optimizationKnow where LSA falls short
You get less control than with Google Ads: no keyword lists, and no landing page of your choosing. When you want more of one specific job, a search campaign aimed at that service can fill the gap.
See Google Ads managementReal numbers from real campaigns
Home Inspection — Sarasota, FL
50+
leads a month
- 20+ booked jobs a month
- About $3,000 a month in ad spend
HVAC — Sacramento, CA
4
booked jobs in the first month
- 7 solid leads on $1,700 in spend
- Google Ads, LSA, and CallRail tracking
Get In Touch
Free local growth audit
In a 20-minute call, we'll:
- Review your current Google Ads, keywords, and search visibility
- Check whether your website or landing pages are blocking conversions
- Show you how to lower cost per lead and increase booked appointments
contact@rcmmediaworks.com
Everyday · 8 AM – 7 PM
Request your visibility audit
Tell us about your business and we'll come back with your heat map and next steps.
Answers to common questions
What's the difference between LSA and Google Ads?+
With Local Services Ads you generally pay per lead, and your position depends heavily on your reviews and profile. With Google Ads you generally pay per click and control your keywords and landing pages. Many contractors run both.
Is LSA available for my trade?+
Availability varies by trade and location, and Google can change it. We'll check your trade and market during your free audit.
Do you run LSA and Google Ads together?+
Yes, for many clients. Our HVAC and home inspection campaigns both use the two together.
How much do Local Services Ads cost?+
Cost per lead varies by trade, market, and job type, and you set the budget. We'll look at your trade and market during your free audit.
Do I need reviews before starting Local Services Ads?+
Reviews aren't the only factor, but a profile with few of them has a harder time against established competitors. It's worth starting a simple review request process as early as you can.